In the late Middle Ages, peasants and artisans saw increased production. They began exchanging and selling surplus goods at outdoor markets. However, bad weather posed a challenge—events were canceled, leading to losses. To overcome this, Italian merchants invented loggias [LOH-jee-uhs], large balconies that ensured a smooth flow of people and protected against nature's unpredictability. In a succinct, golden-age tweet: Innovation fuels business growth. That's why Loggia exists—to help brands discover transformative solutions.

Loggia/Lounge
Nova Lima, Brazil 

Nearly three decades dedicated to understanding the evolving needs of strategic partners and designing new structures and solutions. Loggia began by providing strategic consulting for financial institutions while launching a proprietary innovation in payment methods, which earned it the Sebrae certificate for innovative companies.

Over time, it expanded into design and, by the late 2000s, solidified its position in the communications sector. In 2021, Loggia took a significant leap forward: enhancing its digital expertise, consolidating innovation and brand storytelling as its core creative offerings, and implementing new collaboration processes to further integrate its team and partners.

Recently, Loggia reorganized its operations into five business units: Loggia/Branding, Loggia/Design+, Loggia/Performance, Loggia/Lounge, and Loggia.World. This structure was designed to deliver more relevant and tailored creative solutions for its partners' business challenges, while maintaining the holistic and comprehensive approach that has always been its hallmark.

Para saber mais: DM @loggia_oficial.

Loggia's Headquarters in the Making (2014)

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